Archive for January, 2012

Every Little Helps

Every Little Helps

Companies Beware – Twitter Can Ruin You

On Saturday 7th January 2012, Minhee Cho tweeted this picture http://twitpic.com/84epmb to @papajohns after noticed on her receipt that she had been referred to as “Lady Chinky Eyes”.

Within a matter of hours the tweet had been retweeted thousands of times all over the globe and was spreading virally so fast, that by Saturday evening, Papa Johns issued this statement on their Facebook group wall “We were extremely concerned to learn of the receipt issue in New York. This act goes against our company values, and we’ve confirmed with the franchisee that this matter was addressed immediately and that the employee is being terminated. We are truly sorry for this customer’s experience.”

Mr Miyagi would be turning in his grave at this story

Mr Miyagi will be turning in his grave at this story

The Papa John facebook page has over 2 Million worldwide fans, and a quick search on Google News will show how much global news coverage that this story has achieved from all the major TV stations, Newspapers and Websites.

All this hugely negative national coverage, all started by a single Tweet about a huge company with a single employee who decided to write three words “Lady Chinky Eyes” – makes you realise how powerful Twitter can be !

If you want to follow me on Twitter then you can find me here @TheFrankPaul