Affiliate Voucher Code Website uses Madeleine McCann image to promote LowCostHolidays.com

UK vouchercode website ‘VoucherDigg.co.uk’ has used an image of Madeleine McCann to promote holidays to Portugal. A page on the voucherdigg website appeared along with an affiliate link promoting LowCostHolidays.com. LowCostHolidays.com have issued a statement saying “We have no contract with VoucherDigg to advertise our holidays and we are doing all that we can to contact the website and get the picture removed”

offensive image

This has raised some furious debtates over on Twitter with people claiming it is the affiliate networks responsibilty to check each and every affiliate to stop this kind of thing from happening. Sounds easy, but it couldn’t be further from the truth.

How are the affiliate networks supposed to check each and every single page on any website in real time ? that is the only logical way to stop this kind of thing from happening, and even then there is no guarantee to stop it – what if the person checking the pages, doesn’t spot the ‘offending’ image.

There is no excuse for this type of thing to happen under any cirumstances, policing it is another matter which is virtually unenforceable and is certainly not the affiliate networks fault.

My view on this matter is totally impartial. I am merely stating a fact that it is something impossible to police, regardless how much it is needed.

EDIT 5.19PM 08/05/12 – LowCostHolidays.com now referring to Affiliate marketing / voucher code websites as  “spam marketing” Click here to read the comment