Google pagerank update taken place today

Yep thats right. The almight G has spoken once again, and cast down it’s magic green bar on all your websites.

But what does the pagerank mean for your website ? in all honesty – it means nothing !

I have websites which have increased from a PR2 to a PR6 and I have also had websites decrease from a PR6 to a PR3 during this update, yet they are both still making the same amount of money and getting the same amount of traffic that they were before the update.

The only thing that pagerank is important for, is for those webmasters who are selling backlinks. Some will say that the higher the PR of a website, the more authoritive the website is, but this isn’t strictly true in the majority of cases. I have seen PR7 websites drop to PR N/A overnight more than once.

I have websites which have PR0 and are ranked number 1 for their main chosen keyword, and I have websites that are PR6 and not ranked in the top 5 for it’s main keyword,

What do you care more about ? the little green bar growing in size OR your actual positions in the search engines ? I rest my case.

How was the pagerank update for you anyway ? and what are your own personal views of the actual pagerank toolbar etc ??