Most expensive domain name in history sells for $16m – beats sex.com by $4m

Congratulations to the original owners of insure.com who bought the domain name in December 2001 for $1.6m and sold last week for $16m for the domain name and branding.

What a fantastic ROI and great news for domain name investors around the world.

This beats the previous highest domain name sale record in history which was sex.com which sold for a reported $12m-$14m in 2006

This proves yet again that domain investing is a great opportunity and something which is growing in popularity every day.

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