Sky news website advertising shit boxes for firebox.com
Firebox.comoffers some hilarious products for Christmas and some really good novelty ideas. I have to say that the plop trumps are definitely my favourite item on the site and I will be ordering a few of them for a few “friends” for Christmas.
This morning, I was browsing the sky news website (normally 10 times a day) and I was greeted by a very funny firebox banner advertisement on the top homepage of sky news
CLICK THE IMAGE TO ENLARGE
Yes the Shit box from Firebox has got front page advertising on one of the busiest websites in the UK !
Money could not buy you advertising like that, but affiliate marketing gets you free advertising like that !
Great product Firebox and great to see it on the homepage of Sky news
5 Responses to “Sky news website advertising shit boxes for firebox.com”
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Welcome to fwitter. My name is Frank Paul, and I am an Internet Entrepreneur. Alot of my readers will already know some of the major projects I am involved with, but for those that don't feel free to drop me a line.
Dave Mac on October 25th, 2009
The ad is served up by Critero. Very clever marketing. It just went to the Sky News site and found it displayed a banner that featured 3 products that I was looking at yesterday on wiggle.co.uk.
http://www.criteo.com/en/solutions/how-does-it-work
tom on October 25th, 2009
Think it’s called re-targeting (where it shows items you have been looking at recently) and there are quite a few that do this…. Halfords, Comet/Laksys, asos, easyjet are a few of them.
I guess it works on the basis that few people buy what they are looking at first time, so this increase the merchants’ chances of you going back to buy from them.
I posted about it on A4u back in June – there are quite a few replies which explain a little more about it.
http://www.affiliates4u.com/forums/affiliate-marketing-lounge/112519-how-do-they-do.html
morleymouse on October 25th, 2009
Yup re-targetting, chances are you were looking at a shit box or similar a few days ago
Basics of how Critero work. Each product page on merchant site sets a cookie with a product ID, Critero take a product feed with the ID’s and buy media space from wherever. You visit, cookie picks up you’ve visited one of their partners and the product ID and shows you the same / similar products. The clever ones offer a discount if you didn’t purchase in your initial visit to the merchant.
Naomi on October 27th, 2009
Yes, its Criteo. So you’ve just revealed your Firebox browsing habits
They work with loads of retailers now btw, including M&S, Office shoes, Boden. Because of the number of retailers they’ve got on board, they can get some pretty amazing advertising slots (have seen them on 4od, Facebook, Hotmail).
There are obviously ethical implications with behavioural targetting, but I believe that Criteo is doing it right. Non of the info is personally identifiable, only you see it (unless of course you put a screengrab on a blog), and theres an information link on every banner you can opt-out through. And I’d rather see advertising for companies I’m interested in anyway.
tom on October 27th, 2009
thinking a bit more about this…. is Criteo an affiliate, or do they ‘work’ for the merchant?
So Halfords is a merchant I promote. A visitor goes to my site, clicks a link to halfords (cookie dropped) and views the product I am promoting.
The visitor then leaves the site (possibly with the intention of buying that product at a later date thus earning me money).
At some point down the line the visitor sees this Criteo advert for Halfords showing the product he/she was looking at and ends up going back to buy it. Do I get the commission? Or is Criteo taking the commission?